Better Tourism Africa tells and celebrates the stories of African tourism businesses that use tourism as a force for positive change, creating better places to live in and better places visit.

Find us at stand W54 and discover our exhibition partners:

  • WOW Zulu by Africa Ignite
  • Ikhayalami (My Home) Hostel Experience
  • Coffee Shack Backpackers
  • Ilha Blue Island Safaris

We also have a hand in various not-to-miss activities at WTM Africa. Below is a run-down:

Wednesday, 19 April

10h00 – 11h00 | STAND W54

Register for a speaking slot on the WTM Responsible Tourism stand.

12h00 – 18h00 | STAND W54

Collect your map for the #RTatWTMA17 treasure hunt – have fun finding exhibitors that exemplify responsible tourism in action and win prizes sponsored by Transfrontier Parks Destinations.



STEP 1: Collect an entry form at the Better Tourism Africa stand (W54)

STEP 2: Find exhibitors on the WTM Africa show floor that are evidently making a positive difference in the lives of local people and nature. Note down the stand number and exhibitor name on the form. Post an image of the exhibitor’s stand on twitter or instagram using the competition hashtag #RTatWTMA2017 PLUS how the exhibitor practices responsible tourism. Remember to tag us @RespTourismSA

STEP 3: Deposit the form and your business card at the Better Tourism Africa stand (W54) no later than 12h00 on Friday 21 April.

STEP 4: Attend the draw at 13h00 (21 April) at the Better Tourism Africa stand – if you’re not in the audience, you cannot win.


Prizes will be awarded in two categories:

For travel trade:

2 nights for 2 people (sharing) at Witsieshoek Mountain Lodge, Drakensberg – bed & breakfast

For travel media:

2 nights each for 2 people (sharing) at Awelani Lodge Pafuri Gate, Northern Kruger National Park, and Mtomeni Mtomeni Safari Camp, Letaba Ranch, Greater Kruger National Park – self-catering

PLEASE NOTE The prizes do not include transport to the establishments.

Please read the comprehensive set of rules for the competition here.

| 11:30 – 12:15 |  WTM Africa Conference Theatre

Seminar: Responsible Tourism – Market Access for Small and Emerging Enterprises

Thursday, 20 April

| 14:30 – 15:15 |  WTM Africa Conference Theatre

Seminar: Responsible Tourism – Sustainable Development Goals

|  16:30  – 17:30  |  WTM Africa Conference Theatre

Join us in supporting Responsible Tourism at the 2017 African Responsible Tourism Awards, sponsored by Wesgro.

|  17:30 – 19:00 | WTM Africa Conference Theatre foyer area

Raise a glass, courtesy of Cape Town Pass and Better Tourism Africa,  to the winners of the awards.

Friday, 21 April

|  10:30 – 11:30 |  STAND W54

Meet the winners of the 2017 African Responsible Tourism Awards

|  11:30 – 12:15 |  WTM Africa Conference Theatre

Responsible Tourism: Cultural Heritage and Tourism in Africa

|  13:00 | STAND W54

Announcement of the winners of the #RTatWTMA17 treasure hunt

|  15:30  |  WTM Africa Conference Theatre

 Screening of Blood Lions