Better Tourism Africa

Africa shines at the World Responsible Tourism Awards

Africa, and South Africa in particular had a strong showing at yesterday’s World Responsible Tourism Awards ceremony that was held at WTM London. Half of the six awards were scooped up by African organisations, and our congratulations go to:

  • Chobe Game Lodge (Botswana) – Best at Carbon Reduction
  • Grootbos Private Nature Reserve (South Africa) – Best Accommodation
  • Transfrontier Parks Destinations (South Africa) – Best Tour Operator

Wesgro, Cape Town and the Western Cape’s Official Tourism, Trade and Investment Promotion Agency and previous headline sponsors of the African Responsible Tourism Awards was particularly pleased that two winners – Transfrontier Parks Destinations and Grootbos are from the Western Cape. Marine Dynamics, another Western Cape tourism business, received a Highly Commended in the awards ceremony. Wesgro CEO, Tim Harris said: “We are extremely proud of the performance of these three businesses today. They have represented the Cape and South Africa well, and demonstrated the enormous value of building and nurturing sustainable tourism in our country.

“Tourism remains an important economic contributor to both our provincial and national economy, boosting economic growth and supporting hundreds of thousands of jobs. We encourage other companies to be motivated by these excellent results, and continue to work hard in building a sustainable tourism economy.”

Enter our #87litres in the day of a tourist competition and win a fun-filled day visiting Cape Town attractions using the Cape Town Pass.

Entering the competition is easy

Tweet an example of how a tourism business in South Africa is saving water or encouraging water saving. Use the hashtag #87litres to make sure we see your entry.

There are three Cape Town Passes to be won. The pass is a two-day pass that includes entrance to many of Cape Town’s premier attractions. The first of the two days will be organised by us, and we’ll shuttle the winners to attractions of our choosing (don’t worry, they’ll be great). On the second day, winners are free to use the Pass anyway they choose, no interference from us.

The competition is open from 00:00 on 2 November 2017 until 23:59 on 7 November 2017 (SA time)

Rules, terms & conditions

  • The competition is organised by Better Tourism Africa and Responsible Tourism Cape Town
  • The competition is open to everyone, with the exception of staff from the City of Cape Town, Cape Town Pass and attractions included on the Cape Town Pass.
  • To enter you must be at least 18 years old and have a Twitter account.
  • A person can enter as many times as they like, but will need to submit a different answer each time.
  • Winners will be the people that posted the highest scoring Tweets with the #87litres hashtag. Tweets will be scored by the total number of Retweets and Likes it receives.
  • Three separate prizes will be awarded. A person can only win one prize, even if they have several Tweets in the top three.
  • The prize will include a three-day Cape Town Pass with entrance to included attractions preloaded. The first day of the Pass will be a group activity day organised by the competition organisers in which all winners follow an itinerary of activities. Winners will need to meet at a designated starting point in or close the Cape Town city centre, and transport during the day will be included in the prize.
  • The Cape Town Pass will be valid for three consecutive days starting from 2 December 2017, and the day joint activity day will be on 2 December 2017.
  • Transport to Cape Town and the designated starting point is not included in the prize.
  • Winners will be notified via Twitter during the week of 13 November 2017.
  • The prize is not transferrable, or transferrable to cash.
  • If the winner is not able to take up the prize, the prize will be awarded to the person that tweeted the next highest scoring tweet.

cape town pass, sponsor, african responsible tourism awards   Responsible Tourism Cape Town  

Entering the 2017 World Responsible Tourism Awards

To celebrate 2017 as the International Year of Sustainable Tourism for Development, the organisers of the WTM World Responsible Tourism Awards are taking a detour from the usual format of the awards and focusing on the UN Sustainable Development Goals (SDGs) instead.

All five categories in the 2017 awards are linked to the SDGs. Another change is what categories organisations can enter in. The first four categories are open only to those who have won gold or silver in the last three years in the global, African, Indian or Irish Responsible Tourism Awards. The fifth category is for organisations new to the awards.

This year’s World Responsible Tourism Awards are looking for examples of good practice where tourism organisations and destinations leverage tourism to make better places for people to live in, and then transparently report on the impacts of their responsible tourism efforts.

The judges are looking for tourism organisations that can demonstrate their positive sustainable development impact. They recognise that smaller companies will have smaller impacts, but feel strongly that smaller businesses and organisations are no less worthy of an award and should not be deterred from applying. Instead the awards are looking to recognise effective approaches to reporting impact and communicating it to consumers, local people and governments.

Awards categories

The 2017 Awards categories are:

SDG8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

Categories that focus on responsible employment have always been strongly contested in both the African and the World Responsible Tourism Awards. Contenders for this category include:

Stellenbosch wine estate, Spier, were gold winners in 2016 in the Best Accommodation for Responsible Employment category. The judges were looking for examples of businesses able to demonstrate an exemplary responsible approach to the employment and treatment of staff. The gold went to Spier for the transparent reporting and the breadth of their approach to improving the employment conditions of their staff ranging from addressing the issue of safety on public transport to their provision of Individual Learning Spend budgets to support the development of skills and knowledge, for personal development and innovation for the employee and their family for example by using it to pay school fees.

sdg12SDG 12: Ensure sustainable consumption and production patterns, tourism that creates jobs, promotes local culture and products.

When the African Responsible Tourism Awards ran the Best for Resource Efficiency category in 2015, they were overwhelmed by the quality and variety in entries. Contenders for this category include:

Chobe Game Lodge in Botswana walked off with the prize. Given that the lodge is over 40 years old, to refurbish an old structure the size of this lodge, making it more eco-friendly is a mammoth and on-going task. The lodge has a long term approach to energy efficiency with the ultimate aim of reducing dependency on the grid. The most noticeable innovation is the use of All Electric Game Drive Vehicles and Electric game viewing boats. The lodge was also a silver winner in the 2016 awards in the category for Best Accommodation for Responsible Employment – strengthening their application in the SDG12 category.

sdg14SDG 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development through the sustainable management of tourism on and in the oceans.

Contenders for this category include:

Nkwichi Lodge in Mozambique won the Best for Beach Tourism category in 2016. They were commended for helping to bring the world’s most biodiverse freshwater lake and a 120 000 ha of lakeshore and escarpment under formal protection – in partnership with 16 villages.

Chumbe Island Coral Park in Tanzania was highly commended for water conservation in the World Responsible Tourism Awards in 2013 and they won the marine environment category in 2004. In 2015, they won the African Responsible Tourism Award in the ategory for Best for Beach Tourism. The judges wanted to recognise them for their careful review of progress and the development of the new Management Plan 2006-2016.

sdgRemaining SDGs: Businesses and tourism organisations that can demonstrate their contribution to one of the other 14 SDGs

There are several other SDGs that past winners can demonstrate their contribution against. SDG1 states “No poverty”, and given that the poverty reduction category is traditionally the most competitive in the awards, there are several ideal contenders that can enter. Previous winners of this category include Grootbos Lodge and Transfrontier Parks Destinations (2015) and !Xaus Lodge (2016). Coffee Shack Backpackers, winner of the 2017 award for Best Accommodation for Social Inclusion can enter under SDG4: Quality Education, based on their support of education from preshool to college. Past winners of conservation awards like the Kenyan Mara Naboisho and Ol Pejeta conservancies (2016) are good candidates for SDG15: Life on land.

sdg
Newcomers: Businesses and tourism organisations which can demonstrate a contribution to one of the SDGs but which have not won Responsible Tourism Awards in the last three years.

Entering the World Responsible Tourism Awards

Before you tackle the application, you need to select the best category for your organisation to enter and to do this you need to have a good understanding of the SDGs. Follow the links above to find out more about what the SDGs cover, especially since several they have multiple targets.

Unlike previous years, there is only one stage in this year’s awards. To apply, you will have to complete the application form and submit it together with supporting documents to WTMRTA@responsibletourismpartnership.org. Applications close on 31 August 2017.

Blood Lions and Coffee Shack Backpackers win the top spots at the African Responsible Tourism Awards 2017

A hard-hitting documentary on the plight of lions in tourism and a small backpacker lodge with ample impact were announced Joint Overall Winners this afternoon at the African Responsible Tourism Awards 2017 in Cape Town, sponsored by Wesgro.

In a special ceremony at World Travel Market Africa 2017, Blood Lions and Coffee Shack took the coveted position of Overall Winner from a selection of finalists gathered from around Africa.

Says Harold Goodwin, Chair of the Judging Panel. “All of those longlisted should be recognised as having made a significant contribution and be proud of what they have achieved.  As in the World Responsible Tourism Awards the judges looked for winners who might educate and inspire others, challenging the industry to achieve more by demonstrating what can be done by businesses and organisations to realise the ambition of Responsible Tourism. That ambition is simply put:  to use tourism to make better places for people to live in. This also benefits the industry: great places to live are great places to visit.

In this International Year of Sustainable Tourism for Development the industry needs to recognise that we need to be a lot more transparent about credibly reporting the positive impacts that businesses in the tourism sector have on peoples’ livelihoods and well being – we need to up our game and prove the claims we make. This year’s global Responsible Tourism Awards will be announced next month – in this International Year of Sustainable Tourism for Development there is a particular emphasis on the SDGs.

The judges were mindful of the Awards made in previous years in Africa and in the World Responsible Tourism Awards, of which these African Awards are a part. The Gold and Silver Award winners should be particularly proud of what they have achieved; they have been recognised as being leaders in a Responsible Tourism movement where more is expected each year.

If when reflecting on the winners of these and the World Responsible Tourism Awards you know of others you feel should be recognised then please encourage them to enter, the judges can only choose from amongst those who enter and complete the extensive application process. We encourage them, and other businesses, to continue to take responsibility for increasing the positive, and reducing the negative, impacts of tourism; to communicate what they are doing to use tourism to make better places and to consider entering the Responsible Tourism Awards when there is an appropriate category for their business or organisation.”

Speaking before a packed audience of over 100 tourism professionals, media, ministers and officials, Heidi van der Watt, managing director of Better Tourism Africa pinpointed what makes the Award winners the leaders in responsible tourism in Africa:

Our winners have a vision that extends beyond the commercial – linking business success with the wellbeing of local communities and the longevity of their environments. They want to make profits with principles, communicate balance sheets alongside beliefs, and won’t undermine passion in the pursuit of professionalism. They are resilient, determined, humanising advocates for their destinations. They are the future of tourism in Africa.”

The Awards were sponsored by the Wesgro. Tim Harris, Chief Executive Officer of Wesgro, said:

“As the proud headline sponsor of the inaugural African Responsible Tourism Awards, Wesgro is delighted to pay tribute to this year’s inspirational winners. As the official Tourism, Trade and Investment Promotion agency for Cape Town and the Western Cape, we continue to show our commitment to responsible tourism development both in our province and on the African continent.

We are pleased to recognise the vision of the Award winners for providing leadership in their respective sectors throughout Africa, and effectively contributing to growing tourism in a sustainable mannerToday, we celebrate their commitment and achievements.

Read below for the full list of this year’s winners, or log on to www.africanresponsibletourismawards.com to read their stories or watch videos from the Overall Winners.

A photo library of winners images is accessible here.

Overall Winners – Blood Lions and Coffee Shack

supported by Wesgro

overall winners of 2017 african responsible tourism awards, blood lions and coffee shack backpackers

This year there were joint overall winners Blood Lions and Coffee Shack.

The ambition of the Responsible Tourism Awards is to educate, inspire and challenge. The Blood Lions campaign demonstrates how awareness raising and engagement can achieve change, successfully engaging the industry though its “Born To Live Wild” campaign. Coffee Shack demonstrates the major positive impact which a small business in a remote rural area can have.

Best Accommodation for Social Inclusion

supported by Better Tourism Africa
Gold winner: Coffee Shack Backpackers (South Africa)

Contact: David Malherbe I Email: wackypt@iafrica.com I Twitter@CoffeeShackBP I www.coffeeshack.co.za

Coffee Shack, winner, 2017 African Responsible tourism awards, best accommodation for social inclusion

Judges’ reason for winning:  Coffee Shack Backpackers is a small establishment with a huge heart and a considerable impact on the Tshezi community living in this remote corner of the Eastern Cape. From the first informal project equipping Pato Junior School in 2002 to bringing on board Tshezi Community Trust shareholders in 2005 to the creation of Sustainable Coffee Bay in 2009, the inclusion of the community in a meaningful manner has been part of the story of Coffee Shack Backpackers from the outset.  Today,  Sustainable Coffee Bay runs an Early Childhood Development centre, a high school and tertiary education assistance fund, a project supporting ex-mine workers to access provident funds, and sponsors the local soccer and netball league, to name but a few. Coffee Shack Backpackers pays above the minimum wage, encourages reception staff to travel through a travel bonus scheme, and has invested in two local businesses both of which are run by disabled community members and supply services to the backpackers.  As the saying goes “strong medicine comes in small bottles”.

Silver: The Backpack (South Africa)

Contact: Lee Harris I  Email: lee@backpackers.co.za Twitter: @thebackpackcpt I www.backpackers.co.za

Judges’ reason for winning:  Set at the edge of Cape Town’s city centre and the foot of Table Mountain, the Backpack could quite easily do very well without doing any good.  However, making a difference and creating opportunities for better lives is how the team at the BackPack live and work. The BackPack is commended for the breadth of their approach to fair employment conditions for their staff.  Entry salaries of 2.5x the minimum wage give all staff a solid starting point on which to build higher levels of education, building a home, starting up a small business, all which are financially supported by the business. Emblematic of fairness in its dealings, products in the community gift shop display both the price charged and the amount paid to the producer.  Key deposits, clothing, and time donated by guests are channeled to a bursary scheme and sport (soccer and rope-skipping) project that diverts youth away from gang­sterism and drug- and alcohol-use.  With bio-degradable cleaning products, solar geysers, photovoltaic panels, colour-coded recy­cling bins, a worm farm and a ban on plastic bottles, the BackPack also ticks a multitude of responsible tourism boxes.

Silver: Wilderness Safaris Damaraland Camp (Namibia)

Contact: Tarryn Gibson I Email: tarryng@wilderness-safaris.com I Twitter@WeAreWilderness I http://www.wilderness-safaris.com

The innovative partnership between Wilderness Safaris and the community of Torra Conservancy was a pioneer within the Namibian context at the time of it creation.  The people of Torra Conservancy community own 40 per cent  of Damaraland Camp located in the remote Kunene region of north-west Namibia.   Over and above the financial benefits of the Joint Venture, the people in Torra Conservancy have gained the following: improved planning skills; insights and capacity for collaborative action; improved knowledge of their rights; broader vision for their community; and committee members on the Board are empowered to make decisions and are involved in business management. Community empowerment has led to further expansion of the business with the community raising funding to build the adventure camp.  The value of the partnership and the economic impact of the project is on record through independent academic research.

Best for Engaging People & Culture

supported by Transfrontier Parks Destinations

Gold: Ilha Blue Island Safaris (Mozambique)

Contact: Pete Allsop I Email: pete@ilhablue.com I Facebook: Ilha Blue Island Safaris I www.ilhablue.com

ilha blue, winner, 2017 african responsible tourism awards, best for engaging people and culture

The judges wanted to recognise the deep and diverse cultural experiences offered by Ilha Blue on the African World Heritage Ilha de Moçambique. Ilha Blue offers an exotic mix of Makhuwa, Swahili, Arabic, Indian, and Portuguese cultures through low impact small group tours by bicycle, sea-kayak and Swahili sailing dhow. The judges particularly valued the diverse local voices presented by Ilha Blue as an alternative to the colonial narrative, the presentation of local indigenous knowledge, with local guides presenting their perspectives and stories through experiences creating entrepreneurial opportunities and ensuring that local people shape and have a stake in tourism to their place.

Silver: Maboneng Arts (South Africa)

Contact: Siphiwe Ngwenya I Email: ngwenya@maboneng.com I Twitter: @maboneng_arts I www.maboneng.com

Since 2000 the rapper Siphiwe Ngwenya has been turning township homes into exhibition spaces from Johannesburg to Cape Town, believing that the home is the epicentre of all culture. Maboneng Township Arts Experience’s objective is to turn townships into tourism towns by using the art which already exists in the townships to attract domestic and international visitors. This approach enables visitors to meet locals in their own homes, to experience the wealth of their culture, provides market access for emerging artists and additional household income for artists and the Gallery Homes, celebrates cultural diversity and provides opportunities for cultural integration for hosts and guests.

Best for Habitat & Species Conservation

supported by Cape Nature
Gold: All Out Africa (Swaziland)

Contact: Ginger Green I Email: marketing@alloutafrica.com I Twitter: @alloutafrica
www.alloutafrica.com

all out africa, winner, 2017 african responsible tourism awards, best for habitat and species conservation

Judges’ reasons for winning: With references from universities in Swaziland and Florida attesting to All Out Africa’s contribution to both research and education on habitats and species the judges were particularly impressed by All Out Africa’s social-entrepreneur approach to solving the problem of insufficient ecological information and capacity to enable successful conservation. Over the last 12 years All Out Africa has enabled 500 international volunteers to contribute meaningfully to conservation through data collection and supported and trained over 100 local students in field-based conservation and ecological research, With activities in Swaziland, Mozambique and South Africa they have supported the education of 15 local students at MSc level and more than 1000 undergraduate students from both local and international universities.

Silver: Wildlife ACT (South Africa)

Contact: Galen Schultz I Email: galen@wildlifeact.com I Twitter: @wildlifeact I
www.wildlifeact.com 

Judges reasons’ for winning: Both of this year’s winners in this category have demonstrated that volunteering tourists can when professionally managed. As one of Wildlife Act’s referees wrote: “They have set and maintained the highest levels of integrity in an industry that is often characterised by unscrupulous operators that abuse the goodwill and naivety of volunteers.” The judges were impressed by the range of habitat and species conservation work that Wildlife Act had contributed to by working with partners from Ethiopia to South Africa.

Best Partnership for Poverty Reduction

supported by Africa Ignite
Gold winner: Isibindi African Lodges

Contact: Penny Rice I Email: marketing@isibindi.co.za I Twitter: @IsibindiAfrica I www.isibindi.co.za

isibindi africa lodges, winner, 2017 african responsible tourism awards, best partnership for poverty reduction

Judges reasons’ for winning: The judges were looking for true partnerships that truly whittle away poverty in local areas. At Isibindi Africa Lodges, partnerships extend way beyond run-of-the-mill charitable giving (although there is plenty of that too). Rental for community-owned land and tourism lodges, employment of local people, purchases of vegetables, crafts, and laundry and recycling services from local small producers, create sustainable income for four communities and hundreds of people in deep rural areas of KwaZulu-Natal.  To widen the spread of the benefits of tourism, Isibindi recently launched a special mechanism ITHUBA (“opportunity”) – a dedicated community engagement programme – to establish greater partnerships with communities and replace individual lodge efforts with a structure that allows resource sharing. Next up, a training facility focussing on lodge hospitality offering internships and a career path at Isibindi lodges for successful graduates.

Silver winner: Amboseli Serena Safari Lodge

Contact:  Richard Ndiga Email:  rndiga@serena.co.ke Twitter: @serenahotels  www.serenahotels.com

Judges reasons’ for winning:  A partnership with Amboseli Serena Safari Lodge, International Labour Organisation, African Pro-Poor Tourism Development Centre, and Tech for Trade has given a new lease on life for the women of Kimana’s Women’s Group. This group of HIV+ infected and socially affected small scale women farmers has become the main supplier of fresh vegetables and herbs to the lodge. Ownership of their own land, working capital to bridge credit periods and strengthened business skills and quality assurance ensure consistency and quality of supply, and have won the women additional clients. Serena Hotels plan to replicate this supply chain model in Tsavo and Mara Parks, which will expand the empowering benefits of long-run income, food security and improved health and nutrition to more households.

Best Responsible Event

supported by BulkSMS
Gold winner: MTN Bushfire (Swaziland)

Contact: Tamanda Mbendera I  Email:  coordinator@bush-fire.com Twitter: @BushFireFest  I  www.bush-fire.com

bushfire festival, winner, 2017 african responsible tourism awards, best responsible event

A three-day festival held annually in the scenic Malkerns Valleys of Swaziland attracting 25,000 participants from across the globe (in 2016 from 62 countries) to enjoy and experience a rich texture of arts, cultures, crafts, food markets. Over the last 10 years the festival has grown in international recognition and used its cultural and economic success, the festival creates employment for 1200 Swazis making a significant contribution to the local economy. The festival’s call to action #BRINGYOURFIRE,  has stimulated a personal and collective commitment to social programmes: the Schools Festival (2000 Swazi students and teachers annually), the Arts Round Table (that brings together international and local artists) funding for Young Heroes (an Aids Orphan support programme) and BoMake Rural Projects which benefits rural Swazi women. Bushfire sparked the FireFest Route, which now involves Azgo (Mozambique), Zakifo (Durban, SA) Africa Day (Johannesburg, SA) and Sakifo (Mother festival to Zakifo, held in Reunion Island.)

Silver: Tour de Tuli (Botswana, South Africa & Zimbabwe)

Contact: Tarryn Gibson Email: tarryng@wilderness-safaris.com Twitter: @WeAreWilderness www.tourdewilderness.com

The Nedbank Tour de Tuli is an annual four day mountain bike tour that takes 350 participants through 250km of protected wilderness in Botswana, Zimbabwe and South Africa with the primary aim of raising funds for Children in the Wilderness (CITW). The judges recognised the skill and commitment which has created a signature event raising, in 2016, R4 million (US$295 700up from 2015’s total of R2.5 million (US$185 800), largely due to additional sponsorship raised by cyclists, amounting to some R1.5 million (US$110 900). Wilderness Safaris’ CITW is an environmental and life skills educational programme, some of which funds activities in their camps, focused on developing a generation of rural decision makers inspired to conserve wildlife.

Best Responsible Tourism Campaign

supported by Cape Town Pass
Gold: Blood Lions (South Africa)

Contact:  Pippa Hankinson Email:  hancobb@iafrica.com  Twitter: @blood_lions www.bloodlions.org

blood lions, winner, 2017 african responsible tourism awards, best responsible tourism campaign

The judges were looking for a campaign with a clear target, able to report its impact and to demonstrate that it had contributed to making tourism more responsible. From its launch in 2015 there was a clear focus “to stop lions being bred for the bullet.” With a powerful documentary film at the heart of a campaign which used social and traditional media to engage the industry, voluntourism, the public, government (local, national and international), professional hunters and the scientific and conservation community with a simple and compelling message: “THINK before you VISIT, CUDDLE, WALK, VOLUNTEER or SHOOT.” Otherwise, you might unwittingly be contributing to canned hunting. The campaign is able to report with clear metrics on the traction it has gained and the impact it has had.

Silver: there was no Silver in this category

Best Tour Operator for Impact in Urban Areas

supported by Marine Dynamics
Gold winner: Uthando (South Africa)

Contact:  James Fernie Email:  jamesfernie@uthandosa.org  Twitter: @UthandoSouthAfr  www.uthando.org

uthando, winner, 2017 african responsible tourism awards, best operator for urban impact

Urban community farms and 2 recipe books, educare centres, music and dance academies, domestic animal care, senior centres and a book that tell the stories of elders, arts and crafts hubs – the list of initiatives in Cape Town’s townships touched by UthandoSA is almost endless. UthandoSA’s urban philantrophic tours and partnership with the Belmont Mount Nelson Hotel capture the hearts, imagination and support of guest and the tourism industry, generating funds for a diverse array of projects. In the 2016 / 2017 fiscal year, Uthando is set to exceed R3 million transferred to 45 community projects – a remarkable impact for a tour operator with only 2 permanent employees.

Silver: there was no Silver in this category

ENDS// April 2017

___________________________________________________________________

Images & note to editors on proceeding pages

Official hashtag: #ARTA17
Official twitter handle: @RTAwardsAfrica
For more information, high res logos or interviews contact:

Better Tourism Africa

Jacques Maritz
Email: Jmps@worldonline.co.za
Tel: +27  844 44 0775
Website: www.africanresponsibletourismawards.com

WESGRO

Inge Dykman
Email:  Inge@wesgro.co.za
Tel: + 27 21 487 4800

Click here for images.

Notes to editors

About WESGRO

The Western Cape is a region of unlimited potential, and this translates into unlimited opportunity. Whether you’re interested in travel, business or export, Cape Town and the Western Cape has something for you. Let Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, help you uncover the opportunities.

About Better Tourism Africa

Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), a non-profit organisation established in 2006, works alongside government, the private sector and communities in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration. We believe tourism should be harnessed to create better places for people to live and to visit.  Our work includes advocacy, training and capacity-building, research and technical advisory services.

About Responsible Travel

Responsible Travel is the world’s leading market place for small and tailor-made tour operators, all screened for their commitment to responsible tourism.  Responsible Travel connects these operators with people looking for real & authentic holidays.  Starting with just 2 tour operators in 2001 we’ve become the leading place to find tours from over 400 small & specialist tour companies in 197 countries.  As tourism grows globally the opportunity for authentic experiences diminishes, and the impacts of tourism on places & local people (not always positive) grows.   We’ve found the secret to authentic travel is treating local people & places responsibly.

In addition Responsible Travel:

  • campaigns for positive change in the travel and tourism industry.
  • is publishing an expanding collection of open, honest travel guides

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.

About Reed Exhibitions

Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.

About World Travel Market

World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are:

WTM London; Arabian Travel Market (ATM); World Travel Market Latin America; World Travel Market Africa; WTM Connect Asia and International Golf Travel Market (IGTM).

 

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).  Dates for Africa Travel Week (#africatravelweek) 2017 are: 19 – 23 April 2017

About World Travel Market Africa

World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/  Next event: 19-21 April 2017. Asia and International Golf Travel Market (IGTM).

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).  Dates for Africa Travel Week (#africatravelweek) 2017 are: 19 – 23 April 2017

About World Travel Market Africa

World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/  Next event: 19-21 April 2017.

Tembisa hostel experience showcased at WTM Africa 2017

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Gauteng is the product of a 19th and 20th century ‘migrant labour’ system. The mineral revolution required cheap, controlled labour for the white-owned farms, mines and later factories. Male migrants were not allowed to live permanently in ‘white’ areas and so hostels played an important role in this system. Many hundreds of thousands of African men lived in single-sex hostels near their places of work. The hostels – reserved for men only until quite recently – were crowded with prisonlike dormitories where every aspect of life was controlled by colonial and apartheid authorities. Hostels were ‘tribal’ spaces, as the authorities insisted on them being structured according to ethnic and linguistic backgrounds.

To this day, many hostels are still closely associated with Zulu culture. In the early 1990s they were no-go Inkatha Freedom Party strongholds and played a major role in the upheavals of the time. They are still perceived by many South Africans to be inaccessible and unsafe. While these hostels are now home to families, Zulu cultural practices still dominate including the continued role of Zulu Royal families in overseeing the day-to-day management of the hostel. These spaces remain off bounds for visitors, but in Tembisa (a stone’s throw away from the OR Tambo International Airport) one hostel is slowly opening up to tourists.

Ehlanzeni hostel, host Neo Ramothata explains, is one of the largest hostels in Tembisa. It was built in the middle half of the previous century as a panopticon – an institutional building where the design allows all dwellers of the hostel to be observed by watchmen (and police) from a single advantage point.  The watchmen may be long gone, but the hostel still has an overseer in the form of an Induna’nkhulu. The ‘Induna’ reside in what used to be a Police Office, conveniently located at the entrance to the hostel.

According to Ramothata it is unclear exactly how many families reside at Ehlanzeni. Life in the hostel is hard and many residents are unemployed. Makeshift kraals are home to roaming goats.  One middle-aged man we meet shows us into his room. Against the walls hang traditional adornments which he makes from cured animal hide. He pulls up the mattress to reveal that he sleeps on layer upon layer of animal hides not yet fully cured. He shows us a leopard skin adornment and assures us it is fake. Only members of the royal family can wear Ingwe (leopard skin).

While the poverty and harshness of the environment is sobering, hostels like Ehlanzeni keep Zulu cultural traditions alive, especially for music. A Jukebox highlights the importance of Maskanda (in a Wikipedia entry referred to as the “the music of the man who’s got the Zulu blues”). The trek from rural KwaZulu-Natal to the Rand happened on a massive scale. Maskanda developed as an outlet for expressing the sense of exile and loss that these men (and later women) experienced. Maskandi is played on cheap, often homemade, instruments to produce the distinctive polyphonic sound.

Maskandi, traditional dancing and other events take place in a large open space in the centre of the hostel. Here sheep and cattle are also slaughtered and meat grilled on open fires. On our way out, we are taken into the original beer hall. Although the consumption of alcohol by black men was originally prohibited, by the middle of the 20th century, beer halls were introduced albeit strictly controlled. During the 1967 riots, many were targeted by the youth and burnt down as symbols of apartheid control.

As we leave, Ramothata, has to thank every Induna for allowing visitors to Ehlanzeni. These pleasantries take a while to complete but Ramothata assures us the community is pleased by their first visitors.

Neo Ramothata is the winner of the GeePee Township Experience Challenge which saw eighteen new experiences from across nearly fifteen townships in Gauteng compete for best new tourism experience. The competition is an initiative of the Gauteng Department of Economic Development in association with tourism consultancy Place Matters.

 Ramothata is hosted at WTM Africa 2017 courtesy of Place Matters and Better Tourism Africa.   

Meet Better Tourism Africa at WTM Africa 2017 #WTMA17

Better Tourism Africa tells and celebrates the stories of African tourism businesses that use tourism as a force for positive change, creating better places to live in and better places visit.

Find us at stand W54 and discover our exhibition partners:

  • WOW Zulu by Africa Ignite
  • Ikhayalami (My Home) Hostel Experience
  • Coffee Shack Backpackers
  • Ilha Blue Island Safaris

We also have a hand in various not-to-miss activities at WTM Africa. Below is a run down

Wednesday, 19 April

10h00 – 11h00 | STAND W54

Register for a speaking slot on the WTM Responsible Tourism stand.

12h00 – 18h00 | STAND W54

Collect your map for the #RTatWTMA17 treasure hunt – have fun finding exhibitors that exemplify responsible tourism in action and win prizes sponsored by Transfrontier Parks Destinations.

TREASURE HUNT #RTatWTMA2017

I THE MAP I

STEP 1: Collect an entry form at the Better Tourism Africa stand (W54)

STEP 2: Find exhibitors on the WTM Africa show floor that are evidently making a positive difference in the lives of local people and nature. Note down the stand number and exhibitor name on the form. Post an image of the exhibitor’s stand on twitter or instagram using the competition hashtag #RTatWTMA2017 PLUS how the exhibitor practices responsible tourism. Remember to tag us @RespTourismSA

STEP 3: Deposit the form and your business card at the Better Tourism Africa stand (W54) no later than 12h00 on Friday 21 April.

STEP 4: Attend the draw at 13h00 (21 April) at the Better Tourism Africa stand – if you’re not in the audience, you cannot win.

I THE BOUNTY I

Prizes will be awarded in two categories:

For travel trade:

2 nights for 2 people (sharing) at Witsieshoek Mountain Lodge, Drakensberg – bed & breakfast

For travel media:

2 nights each for 2 people (sharing) at Awelani Lodge Pafuri Gate, Northern Kruger National Park, and Mtomeni Mtomeni Safari Camp, Letaba Ranch, Greater Kruger National Park – self-catering

PLEASE NOTE The prizes do not include transport to the establishments.

Please read the comprehensive set of rules for the competition here.

| 11:30 – 12:15 |  WTM Africa Conference Theatre

Seminar: Responsible Tourism – Market Access for Small and Emerging Enterprises

Thursday, 20 April

| 14:30 – 15:15 |  WTM Africa Conference Theatre

Seminar: Responsible Tourism – Sustainable Development Goals

|  16:30  – 17:30  |  WTM Africa Conference Theatre

Join us in supporting Responsible Tourism at the 2017 African Responsible Tourism Awards, sponsored by Wesgro.

|  17:30 – 19:00 | WTM Africa Conference Theatre foyer area

Raise a glass, courtesy of Cape Town Pass and Better Tourism Africa,  to the winners of the awards.

Friday, 21 April

|  10:30 – 11:30 |  STAND W54

Meet the winners of the 2017 African Responsible Tourism Awards

|  11:30 – 12:15 |  WTM Africa Conference Theatre

Responsible Tourism: Cultural Heritage and Tourism in Africa

|  13:00 | STAND W54

Announcement of the winners of the #RTatWTMA17 treasure hunt

|  15:30  |  WTM Africa Conference Theatre

 Screening of Blood Lions

Finalists for the 2017 African Responsible Tourism Awards revealed

A community-based camp located in remote Namibia, two backpackers and a mountain bike tour in the Greater Mapungubwe Transfrontier Area are among the organisations selected as finalists for the 2017 African Responsible Tourism Awards (sponsored by Wesgro and organised by Better Tourism Africa). But who will take the top spots?

With seven categories as well as the much-coveted ‘Overall Winner’ to be won, the competition has stepped up a notch for the finalists revealed today.

Following an intense debate on the Judging Day, held in Johannesburg on 7 April, the panel of 14 expert judges from across the industry shortlisted 13 organisations from across Africa – including Swaziland, Namibia, Botswana, Kenya, South Africa and Mozambique. The finalists are:

The supporters of the African Responsible Tourism Awards are:

  1. Best Accommodation for Social Inclusion – supported by Better Tourism Africa @RespTourismSA
  2. Best for Engaging People & Culture – sponsored by  Transfrontier Parks Destinations @TFPD_SA
  3. Best Partnership for Poverty Reduction – supported  by Africa! Ignite @AfricaIgnite
  4. Best Responsible Tourism Campaign – supported by Cape Town Pass and Cellar in the City @CapeTownPass
  5. Best for Habitat & Species Conservation –  supported by CapeNature @CapeNature1
  6. Best Responsible Event – supported by Bulk SMS @BulkSMS
  7. Best Tour Operator for Impact in Urban Areas – supported by  Marine Dynamics @MarineDynamics
  8. Overall Winner – supported by Wesgro @Wesgro

The 2017 African Responsible Tourism Awards winners will be announced during WTM Africa at an awards ceremony to be held on Thursday 20 April 2017 at 16.30 at the Cape Town International Convention Centre, Cape Town, South Africa. A celebratory function will follow the ceremony. Winners will be available on the WTM Responsible Tourism Stand (W54) from 10.30 – 11.30 on Friday 21 April 2017 for media interviews.

Commenting on the finalists, Heidi van der Watt, managing director of Better Tourism Africa, said:  “This year’s finalists are worthy change makers who bravely use tourism to create positive change for Africa’s people and environments. From a music festival in an unlikely destination, a hard-hitting documentary and cultural tours that tells the stories of the residents of a beach town – the shortlist has a lot to say about where responsible tourism on the continent is, and where it is going next.”

Professor Harold Goodwin, Chair of the Judging Panel and WTM Responsible Tourism Advisor, reflected on the decisions made on the Judging Day: “There were many excellent businesses and organisations on the shortlist for the Awards and much debate amongst the judges about each of the categories. It is an achievement to be on the long listed and to be a finalist, these are very prestigious and competitive awards. We have inspiring Gold and Silver winners again this year, large and small, reflecting the range of Responsible Tourism practice in Africa. I hope you will be as inspired as the judges were, by the range and quality of the shortlist and by the finalists .”

Tim Harris, Chief Executive Officer of Wesgro, is looking forward to the ceremony: “We would like to congratulate all those selected by the Judges as finalists for the African Responsible Tourism Awards this year. These forward thinking and innovative organisations are true examples of how we can take the tourism industry to new heights in a sustainable and attractive manner. We look forward to the awards ceremony on 20 April at WTM Africa, where we will celebrate the winners in person.”

The African Responsible Tourism Awards are part of the responsible tourism programme at WTM Africa. The responsible tourism programme includes three panel discussions on market access for small businesses, responsible tourism and the Sustainable Development Goals (SDGs), and the cultures and heritages of Africa, as well as a social media challenge for digital influencers, the media and travel trade. The WTM Responsible Tourism Stand will host past winners of the World and African Responsible Tourism Awards.
__________________________________________________________________

Official hashtag: #ARTA17
Official twitter handle: @RTAwardsAfrica

For more information, high res logos or interviews contact:

Better Tourism Africa
Jacques Maritz
Email: Jmps@worldonline.co.za
Tel: +27 833892523
Website: http://www.africanresponsibletourismawards.com

WESGRO
Inge Dykman
Email: Inge@wesgro.co.za
Tel: + 27 21 487 4800

Acclaimed travel blogger Dawn Jorgensen to host #ARTA17

Travel blogger Dawn Jorgensen, aka as The Incidental Tourist, will host the 2017 African Responsible Tourism Awards ceremony on 20 April, at WTM Africa 2017.

A conscious traveller with a deep love for Africa, its people and the environment, Dawn travels to learn more about the world that we live in. From gorilla trekking in Uganda, tree planting in Zambia and turtle rescue in Kenya, on her award-winning blog The Incidental Tourist,  she shares narratives, stories and photographs from her local and international travels, as well as accommodation reviews, videos and details of conservation work that she supports.

Dawn has collaborated on Travel Campaigns with numerous tourism bodies and airlines around the world, among them South African Tourism, SWISS, Thailand, Singapore and Turkish Airlines, Switzerland Tourism, Trafalgar Travel, Ethiopian Airlines and Reunion Island Tourism. She is the Cape Town Chapter Leader for the global organisation Travel Massive and one of the founders of the Animal Rights in Tourism movement, making much of her written focus on conservation, fair trade and finding ways to explore our world with a deep consciousness and appreciation for the environment we find ourselves in, and it’s people.

Says Dawn, ‘As a self-proclaimed earth advocate and conscious traveller, it is a great privilege to be associated with the African Responsible Tourism Awards that annually honour the individuals, establishments and places offering top tourism experiences that are built on a passion for the environment, our wildlife and local communities. Each of the nominees brings invaluable lessons in using tourism to create better places and I cannot wait to learn from them’.

Diarise 20 April 2017, 16.30, and join us and headline sponsor Wesgro in celebrating Africa’s responsible tourism leaders.  Follow us on Facebook and Twitter for the latest news on sponsors and finalists.

2017 African Responsible Tourism Awards longlist revealed

Longlist for the 2017 African Responsible Tourism Awards demonstrates the power of responsible tourism in Africa

PrintThe competition for the 2017 African Responsible Tourism Awards has moved into the second round, with over 30 tourism organisations competing for top spots at the awards ceremony at WTM Africa in April.

Sponsored by WESGRO and organised by Better Tourism Africa, the awards recognise African organisations that offer a shining example of how tourism can benefit the local people, the environment,  and destinations. The awards are part of a family of regional Responsible Tourism Awards which culminate each year with World Responsible Tourism Day at WTM in London.

This year, the longlist names tourism organisations from Mozambique, Kenya, Tanzania, Zimbabwe, Ethiopia, South Africa, Botswana and Namibia. Longlisted organisations compete in seven categories, among them habitat and species conservation, engaging people and culture, poverty reduction and a new category in 2017 – the best responsible event.

The quality of entries which have made it through to the longlist this year confirms the power of responsible tourism as a force for good in Africa. Each and every one of these organisations is playing an important role in championing responsible tourism.  We’ve reviewed the information from the first round entry forms, and are excited about the possibilities,” says Heidi van der Watt, founder of the African awards and director of Better Tourism Africa.

The longlisted organisations will now be rigorously questioned and their submissions reviewed by the judging team. Chair of Judges, Professor Harold Goodwin says:

The field for the 2017 African Responsible Tourism Awards (ARTA) is even stronger than previous years – and that takes some doing! Those longlisted have been invited to complete a detailed questionnaire, we’ll take up references and make some inquiries. On judging day we’ll identify those that demonstrate the difference that taking responsibility can make, and have the capacity to educate and inspire others to be more responsible.”

The general public can also offer support or otherwise for longlisted organisations by emailing talktous@africanresponsibletourismawards.com. Based on all the evidence, the independent judging team, made up of industry experts, will debate the entries and select the shortlist and winners. The shortlist will be announced on 7 April 2017.

The 2017 African Responsible Tourism Awards winners will be announced at a ceremony that will be held on Thursday 20 April 2017 at the Cape Town International Convention Centre. The ceremony is part of the responsible tourism programme at WTM Africa, which takes place from 19 to 21 April 2017.

Carol Weaving, Managing Director for Reed Exhibitions, organiser of WTM Africa, says:

WTM Africa is now firmly established on the African travel and tourism event calendar. Responsible Tourism is a cornerstone of WTM Africa and integral to the success of tourism on the continent.  All stakeholders have a duty to ensure education, sustainability, and authenticity when promoting the unique experiences that Africa has to offer.  We look forward to an exciting third edition of the African Responsible Tourism Awards, here in Cape Town at the CTICC at WTM Africa.”

The 2017 ARTA longlist

Note to editors

Official hashtag: #ARTA17
Official twitter handle: @RTAwardsAfrica

For media enquiries or information contact:

Better Tourism Africa

Sadia Nanabhay
Email: talktous@africanresponsibletourismawards.com
Tel: +27 662 5410
Website: www.africanresponsibletourismawards.com

WESGRO
Inge Dykman
Email:  Inge@wesgro.co.za
Tel: +27 21 487 8600

About WESGRO

The Western Cape is a region of unlimited potential, and this translates into unlimited opportunity. Whether you’re interested in travel, business or export, Cape Town and the Western Cape has something for you. Let Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, help you uncover the opportunities.

About Better Tourism Africa

Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), a non-profit organisation established in 2006, works alongside government, the private sector and communities in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration. We believe tourism should be harnessed to create better places for people to live and to visit.  Our work includes advocacy, training and capacity-building, research and technical advisory services.

About Responsible Travel

Responsible Travel is the world’s leading market place for small and tailor-made tour operators, all screened for their commitment to responsible tourism.  Responsible Travel connects these operators with people looking for real & authentic holidays. Starting with just 2 tour operators in 2001 we’ve become the leading place to find tours from over 400 small & specialist tour companies in 197 countries.  As tourism grows globally the opportunity for authentic experiences diminishes, and the impacts of tourism on places & local people (not always positive) grows. We’ve found the secret to authentic travel is treating local people & places responsibly.

In addition Responsible Travel:

  • campaigns for positive change in the travel and tourism industry.
  • is publishing an expanding collection of open, honest travel guides

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.

The company is based in Brighton’s North Laine district, England.

About Reed Exhibitions

Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.

About World Travel Market

World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are WTM London; Arabian Travel Market (ATM); World Travel Market Latin America; World Travel Market Africa; WTM Connect Asia and International Golf Travel Market (IGTM).

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings). The dates for Africa Travel Week (#africatravelweek) 2017 are 19 – 23 April 2017

About World Travel Market Africa

World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. The dates for the next event are 19-21 April 2017.

2017 african responsible tourism awards

WESGRO supports 2017 African Responsible Tourism Awards at WTM Africa

arta-2017-logoFor the third year running, Wesgro – Cape Town and the Western Cape’s official tourism, trade and investment promotion agency – is the main sponsor for the African Responsible Tourism Awards.   Winners of the 2017 African Responsible Tourism Awards, a part of the World Responsible Tourism Awards, will be announced in Cape Town at the CTICC during Africa Travel Week 2017.

The African Responsible Tourism Awards are organised by Better Tourism Africa, and are hosted by World Travel Market Africa (WTM Africa).  The African regional awards are a part of the World Responsible Tourism Awards family, the leading global awards recognising achievement and innovation in responsible tourism. In 2016 the world awards founded by Responsible Travel celebrated 13 years at WTM London. Several category winners in the 2016 African round came out tops in the 2016 World Responsible Tourism Awards.

Wesgro Chief Marketing Officer, Judy Lain congratulated Bushmans Kloof for winning silver for the Best Accommodation for Responsible Employment category at the 2016 World Responsible Tourism Awards,

Grootbos, Hotel Verde, Bushmans Kloof, Gansbaai, Marine Dynamics and the V&A Waterfront are amongst the tourism businesses from the Western Cape that have over the years received top responsible tourism awards. We recognise that these awards are the result of hard work and an unwavering commitment to develop tourism in a sustainable manner. As the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, it is imperative that responsible tourism is a guiding principle in all we do. To this end we are pleased to announce that Wesgro will be the headline sponsor of the 2017 Africa Responsible Tourism Awards”.

The 2015 and 2016 African Responsible Tourism Awards generated significant participation across Africa.  Heidi van der Watt of Better Tourism Africa, the organiser and founder of the African Responsible Tourism Awards comments:

Watching the quality of entries for the African Responsible Tourism Awards strengthening year on year is truly gratifying. Wesgro has supported the awards since the inaugural year in 2015, helping to discover and celebrate African tourism businesses that follow the beat of a different drum. It is fitting that they continue this partnership during the 2017 International Year of Sustainable Tourism for Development. We value their commitment to celebrating businesses that use to tourism as a force for good.”

As part of the World Responsible Tourism Awards family, the judging process for the African Responsible Tourism Awards is chaired by Harold Goodwin, Professor of Responsible Tourism at Manchester Metropolitan University, and Director of the International Centre for Responsible Tourism and Chair of the main World Responsible Tourism Awards judging panel since its inception.

Entries for the 2017 African Responsible Tourism Awards closed in January, and the longlist will be announced on 1 March 2017.

Note to editors

Official hashtag: #ARTA17
Official twitter handle: @RTAwardsAfrica

For media enquiries or information contact:

Better Tourism Africa

Sadia Nanabhay
Email: talktous@africanresponsibletourismawards.com
Tel: +27 662 5410
Website: www.africanresponsibletourismawards.com

WESGRO
Inge Dykman
Email:  Inge@wesgro.co.za
Tel: +27 21 487 8600

About WESGRO

The Western Cape is a region of unlimited potential, and this translates into unlimited opportunity. Whether you’re interested in travel, business or export, Cape Town and the Western Cape has something for you. Let Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape, help you uncover the opportunities.

About Better Tourism Africa

Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), a non-profit organisation established in 2006, works alongside government, the private sector and communities in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration. We believe tourism should be harnessed to create better places for people to live and to visit.  Our work includes advocacy, training and capacity-building, research and technical advisory services.

About Responsible Travel

Responsible Travel is the world’s leading market place for small and tailor-made tour operators, all screened for their commitment to responsible tourism.  Responsible Travel connects these operators with people looking for real & authentic holidays. Starting with just 2 tour operators in 2001 we’ve become the leading place to find tours from over 400 small & specialist tour companies in 197 countries.  As tourism grows globally the opportunity for authentic experiences diminishes, and the impacts of tourism on places & local people (not always positive) grows. We’ve found the secret to authentic travel is treating local people & places responsibly.

In addition Responsible Travel:

  • campaigns for positive change in the travel and tourism industry.
  • is publishing an expanding collection of open, honest travel guides

CEO Justin Francis has been included in Courvoisiers The Future 500, Thames and Hudsons 60 Innovators Shaping Our Creative Future and taken his place on the Advisory Board of The International Centre for Responsible Tourism.

The company is based in Brighton’s North Laine district, England.

About Reed Exhibitions

Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.

About World Travel Market

World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are WTM London; Arabian Travel Market (ATM); World Travel Market Latin America; World Travel Market Africa; WTM Connect Asia and International Golf Travel Market (IGTM).

About Africa Travel Week

Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings). The dates for Africa Travel Week (#africatravelweek) 2017 are 19 – 23 April 2017

About World Travel Market Africa

World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. The dates for the next event are 19-21 April 2017.

2017 african responsible tourism awards

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