Operations Manager: African Responsible Tourism Awards
Sadia jokes that her career ladder in tourism has been varied, having started of as a bar lady in a backpackers hostel before making detours into publishing and academia before settling in tourism planning. Sadia has lectured tourism management and marketing at the University of Cape Town, and in 2015 acted as the university’s course convenor for the Postgraduate Diploma in Tourism Management. She currently works as a researcher specialising in tourism sector research, tourism strategy development, tourism marketing strategy development and responsible tourism.
Sadia has worked with the African Responsible Tourism Awards since its inception in 2015, mostly working behind the scenes to check that the event runs smoothly. She has also judged the Heritage Monitoring Project’s Most Endangered Heritage Site’s in South Africa during both 2016 and 2017.