Cape Town Pass

Supporting the category: Best Responsible Tourism Campaign

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cape town pass, sponsor, african responsible tourism awards

Cape Town Pass – in strategic partnership with WESGRO, a member of Proudly South African as well as Cape Town Tourism is launching Cape Town Pass in all the tourism regions of the Western Cape.

Cape Town Pass has launched in September 2016 in the Cape Peninsula with several attractions included in 2 or 3 day passes. Many of the attractions available in Cape Town work with wildlife. Cape Town Pass committed early in the process already to only include attractions and activities on Cape Town Pass that promote Responsible Tourism.

Cape Town Pass in the Garden Route also launched April 2017 and again a substantial proportion of the attractions are wildlife related and thus Cape Town Pass made a point of it to only include ones that promote Responsible Tourism.

Within the remainder of 2017, Cape Town Pass will roll out to the other tourism regions of the Western Cape so that a tourist will always know that when they travel to the Western Cape – there will be a Cape Town Pass for that region. There will be Cape Town Pass in the Overberg, – in the Cape Winelands, – in the West Coast, – in the Karoo. As part of their strategic partnership with WESGRO, Cape Town Pass will also offer the Delegate Pass – which will be a bespoke pass for each conference brought to Western Cape by WESGRO.

Combining state of the art technology for their back-office systems with the user-friendly Cape Town Pass App, they offer the tourist the best Cape Town and the Western Cape has on offer all managed via the App that becomes their Digital Travel Buddy. The Pass can be purchased and the barcode downloaded to the tourist’s smart phone even months in advance of their trip and when visiting the included attractions, gain entrance for free by presenting your Cape Town Pass barcode.

Cape Town Pass will soon also offer booking of several other products such as accommodation and car rental, flights and the like so that it will become your one stop shop when traveling to Western Cape.

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