Supporting the category: Best Partnership for Poverty Reduction
Africa!Ignite is a rural development agency that uses storytelling and enterprise development to give rural women and youth a platform to share their skills, talents and stories and to earn a sustainable living. Africa!Ignite launched WOWZULU Responsible Tourism as a strategy to create jobs through social enterprise development. WOWZULU works with communities across KZN to create authentic, engaging and fun tourism experiences in 7 destinations celebrating the craft, culture and stories of the people of KZN. Africa!Ignite markets craft and tourism experiences for tourists. Our experiences and activities are centred around a WOWZULU Marketplace where tourists can start their journey of discovery with a taste of local food, delicious coffee and warm welcome. From here guided tours and experiences into the heart of our culture begin.
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