Managing Director: Reed Exhibitions
Carol has over 30 years’ experience in the business, tourism and events industry. Since 1997, Carol has helped shape the country’s exhibition industry by leading some of the country’s top exhibition companies as well establishing some of the country’s top exhibitions. Apart from her own company, Carol helped expand and strengthen Dutch exhibition company, Rai, which later became Thebe Exhibitions & Projects and most recently Reed Exhibitions – South Africa. Reed Exhibitions is Southern Africa’s top exhibition organiser, with access to global trade and consumer event organising expertise serving 43 industry sectors.
Today, the industry recognises Carol as a thought leader in South Africa’s exhibitions industry. She has won numerous awards, most notably the Top Female Entrepreneur of the Year 2014 in the Standard Bank Top Women Awards and Top Performing Businesswoman of the Year at the African Access National Business Awards 2015. One of Carol’s landmark achievements is having established Meetings Africa – among the top business tourism exhibitions in Africa. Carol is the current Chairperson of the Association of African Exhibition Organisers (AAXO), sits on the International Association of Exhibitions and Events (IAEE) committee, and has been inducted into the Exhibition and Event Association of Southern Africa (EXSA) Hall of Fame as a past Chairperson.
The Reed Exhibitions diverse portfolio includes World Travel Market Africa (WTM Africa), the host of the African Responsible Tourism Awards ceremony and part of Africa Travel Week, the Sport and Events Tourism Exchange (SETE) and Decorex. WTM Africa is committed to responsible tourism and hosts a comprehensive, searching and thought-provoking programme on responsible tourism. Reed Exhibition’s extensive portfolio also includes other major exhibition titles such as Africa Automation Fair and Connected Industries, #Buy a Business Expo,100% Design South Africa, Mediatech Africa, Small Business Expo, International Sourcing Fair, Value Added Agriculture in West and East Africa, The Fire & Feast Butchers’ Festival, Pollution and Waste Technology Africa and FIBO. Reed Exhibitions also offers strategic venue management solutions and manages the award-winning Ticketpro Dome in Johannesburg.
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