Chief Quality Assurance Officer
South African Tourism
Hospitality sector specialist, Darryl Erasmus was appointed in September 2015 as Chief Quality Assurance Officer for South African Tourism.
Darryl, who has a Commerce Degree and GEDP (GIBS), has considerable commercial experience in sales, marketing and communications in the B2B tourism, technology and financial services environment with emphasis on channel and distribution management. He is well known to the hospitality sector after spending a number of years in a myriad of operational, sales and marketing roles. These experiences he garnered with well-known brands such as Protea Hotels, Holiday Inn and Crowne Plaza.
He has also led marketing and corporate communications efforts across Africa for the Travel Commerce Platform, Travelport, before taking a senior management role at a technology provider in the passenger transportation sector.
His role as Chief Quality Assurance Officer for South African Tourism is focused on supporting and empowering the thousands of graded establishments across the country. This he undertakes through partnerships with valued industry stakeholders, whilst constantly searching for innovative ways and global best practices to add value to the graded community and support the overarching South African Tourism strategies.