Adriaan Liebetrau

adriaan liebetrau, judge, african responsible tourism awards

General Manager
Faircity Hotel Roodevalley

Adriaan is the former CEO of Southern African Association for the Conference Industry (SAACI).

Before joining the Faircity Roodevalley Hotel he was at Tsogo Sun as the Sales and Marketing Manager for Sandton and he looked after the Sandton Sun Hotel, Intercontinental Towers Sandton Hotel, Sandton Convention Centre and Garden Court Sandton City Hotel’s sales and marketing departments. He is also a former SAACI national board member and former chairperson of the association’s Conferences and Events (C&E) Forum.

Adriaan studied hospitality management at the University of Johannesburg and completed a number of industry leadership and professional development diplomas.  He started working in the conference and events industry as a part-time worker while still in secondary school and has extensive hospitality industry experience, most notably with Protea Hotels and Peermont Hotels, Casinos and Resorts.

He joined Travel with Flair in 2010 as C&E Team Leader and was promoted to C&E Operations Manager.  Later, as National C&E Operations Manager, he managed seven offices with over 50 team members, overseeing thousands conferences and events per year with approximately 3 000 suppliers in South Africa.

Adriaan’s love for Responsible Tourism and running a hotel as sustainably as possible is evident is at Roodevalley. The hotel converted large parts of its lawn space to vegetable and herb gardens and runs a recycling program that’s sees almost 70% of its waste being recycled. The hotel has dedicated team members working on saving water and electricity on the property. Plans are currently being drawn up build a solar farm on the property in the next two years.

Follow Adriaan: Twitter | LinkedIn