Best Responsible Tourism Campaign

The Best Responsible Tourism Campaign category is for a campaign from a tourism business or organisation which has successfully championed responsible tourism. This could be a marketing campaign or an advocacy campaign.

Award explained: The Best responsible tourism campaign category looks to award a tourist board, tour operators, or tourism organisation or other individual or organisation which has developed a distinct campaign or project successfully promoting a more responsible way to travel, educating travellers, and changing travel behaviour.

What the judges want: An inspirational, innovative campaign which has had proven, measurable success in changing attitudes to travel and encouraging responsible tourism.

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