The Kingdom of Morocco has long been committed to responsible tourism. It is a foundation of the destination’s Vision 2020, and at the heart of its tourism development strategy. The commitment goes beyond strategy and policy. A Charter for Sustainable Tourism, various guidance documents for tourism businesses, and a “Responsible Traveller” information booklet are but some of the tools available to the Moroccan tourism sector. The Ministry of Tourism hosts the Moroccan Sustainable Tourism Awards (created in 2008), and recognises the achievements of Moroccan leaders in responsible tourism on the world stage. To name a few, Kasbah du Toukbal won the Best for local sourcing category of the 2015 World Responsible Tourism Awards, and the Kashba dar Daif and its agency Deserte et Montagnen received a special mention at the 2016 FITUR awards for its work on accessible tourism.
In 2016, Kind Mohamed VI is the patron for the 1st Moroccan Responsible Tourism Day, to be celebrated on 25 January. The winners of the 2016 Moroccan Sustainable Tourism Awards will also be announced on this day.
The Moroccan Sustainable Tourism Awards has five categories, and awards tourism businesses, events and destinations. Eleven nominees are competing for the highest accolade in the 5th edition of the awards.
Naourra Barriere, Station d’épuration des eaux usées de Marrakech, Eco-musée Parc National De Toubkal and Raid Oriental are the contenders in the Environment and Biodiversity category. Auberge Zolado, Écolodge Touda and Auberge oasis will square off with each other to come out tops for Culture and Intangible Heritage and Equity and social responsibility. A new category in the 2016 edition, sustainable events, has attracted a single nomination – Rallye aicha des gazelles. The Sustainable destinations theme has three nominees – La société d’aménagement et de Promotion de la station de Taghazout-SAPST, Centre provincial du Tourisme de Berkane, and Route du Majhoul – Ecotourisme au Tafilalet. Best of luck to all the nominees.
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