Africa is taking its rightful place as a leader in responsible tourism. Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), was established in 2006 to lobby on behalf of the continent’s responsible tourism community.
We also enable tourism businesses, destinations, local people and natural and cultural heritage to thrive. We do so because better places for local people mean better places to visit.
Our mission is to harness tourism to create better places for people to live in better places for people to visit.
We work with government and the private sector in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration.
We believe tourism should help build prosperous and inclusive local economies, healthy natural environments, and celebrate and preserve cultures. Through our continent-wide network of activists we advocate and agitate for responsible tourism.
Wilderness Safaris, operator of safari camps, lodges and experiences in seven Africa countries, was announced Overall Winner this afternoon at the 2018 African Responsible Tourism Awards in Cape Town, sponsored by Wesgro. Wilderness Safaris took the coveted position of Overall… Read More
A luxury island in the Seychelles, a cultural experience among the Maasai in Kenya and a township experience in Namibia are among the organisations selected as finalists for the 2018 African Responsible Tourism Awards (sponsored by Wesgro and… Read More
African travel activist, experience seeker and tourism thinker, Meruschka Govender, popularly known as MzansiGirl, will host the 2018 African Responsible Tourism Awards ceremony on 18 April, as part of WTM Africa 2018. Bit by the travel bug as a… Read More
