Africa is taking its rightful place as a leader in responsible tourism.

Better Tourism Africa (previously the International Centre for Responsible Tourism – South Africa), was established in 2006 to lobby on behalf of the continent’s responsible tourism community.

We also enable tourism businesses, destinations, local people and natural and cultural heritage to thrive. We do so because better places for local people mean better places to visit.

Our Mission

Our mission is to harness tourism to create better places for people to live in better places for people to visit.

We work with government and the private sector in Africa to implement the objectives of Responsible Tourism as described in the Cape Town Declaration.

We believe tourism should help build prosperous and inclusive local economies, healthy natural environments, and celebrate and preserve cultures. Through our continent-wide network of activists we advocate and agitate for responsible tourism.

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Explore our recent work


Strengthening the WOWZULU model for sustainable community-based tourism

Better Tourism Africa has partnered with KwaZulu-Natal-based rural development agency, Africa!Ignite, on a project funded by UNEP’s 10YFP initiative. The project aims to bring together tourism stakeholders to research, strengthen and document the WOWZULU tourism initiative as a model for sustainable community-based tourism in South Africa.